About me



Shirin Shams

I am a passionate Human Computer Interaction researcher with 5 years of industry experience as a User Experience expert. My current research as Ph.D. candidate is on Human Centered Artificial intelligence (AI) and Robots at TU Clausthal. I also research on awareness in human interaction with Augmented Reality (AR). Previously I graduated from City, University of London, in (MSc.) Human-Computer Interaction Design. I have a background in software engineering which has truly helped me to reach a deep understanding of engineering processes. My mission is to enhance the quality of human interaction with technology.

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Skills

* HCI Research: Current Research: Awareness in Human AI Collaboration, Augmented Reality remote Collaboration with shared 3D, and Human Robot Interaction

* User Research: Including: Observation, Focus Group, Task Analysis, Interview, Questionnaire, User Diary, Interaction Logins, Persona, User Journey, Requirement Engineering, Qualitative and Quantitative Analysis

* Interactive Design: Including: Design System, Sketch, Wireframe, Prototype, Storyboard, Creative Design, Information Architecture

* UX Evaluation: Including: User Testing (remote, collocated, moderate, unmoderated + think Aloud), Cognitive Walkthrough, Heuristic Walkthrough, Pluralistic Walkthrough, Competitive Analysis, A/B Testing, Tree Testing, 5 Sec Testing, Guerrilla Testing and Accessibility Audit (WCAG 2.0)

* Tools: Including: Balsamiq, Adobe XD, Figma, MAXQAD, SPSS, Optimal Workshop, Usabilityhub, Hotjar, Google Analytic, Firebase

* HCI Teaching: Serious Games, Cooperation Systems, UX Evaluation, User Research, UX Writing and Information Architecture

* Soft Skill: Adaptability with different range of people, Successful team leadership, Excellent verbal and written skills

Industry Experience

Oct 2019
Jun 2020

GSS International

User Experience Manager

* Leading the team of redesigning of the 60 application and Alfa robot via a full detailed user centered approach.

Nov 2018
Oct 2019

Sadad Electronic Payment

UX Researcher/Designer

* Conducting user testing & expert evaluation methods and analyzing the gathered data, qualitative and quantitative.
* Documenting and presenting the result of user researching, proposing practical solutions to the project managers.

Jul 2017
Oct 2017

Fit Londoners

UX Designer

* Designing of an interactive screen, preparing wireframes and prototypes, making design system and UI Kit.

Education

March 2021
Current

Ph.D. candidate in Human-Centred AI

TU Clausthal

* Current Teaching: Serious Game, Cooperation Systems, Master Thesis Supervision, Human AI Seminar
* Current Research: Awarness In Human AI Collaboration, Augmented Reality (AR) Remote Collaboration of Pair In A Virtual Seminar Room With Shared 3D, Human Robot Interaction

Sep 2016
Nov 2017

M.Sc. Human-Computer Interaction Design

City, University of London

* Modules include: Interaction Design, Evaluating Interactive Systems, Information Architecture, Inclusive Design, Creativity in Design, Research Methods, Web Application Development, Cognition and Technologies
* Dissertation: Investigating Effective Persuasive Technologies for Computer-Based Learning Systems

Sep 2010
Dec 2014

B.Eng. Computer-Software

Azad University, Tehran

* Modules include: Computer Graphics, Artificial Intelligence, Advanced Programming, Software Engineering, Computer Networks, Internet Engineering, Operating Systems, Computer Architecture
* Dissertation: Human-Computer Interaction and Context Awareness Systems

Projects

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    Talkengo

    UX Evaluation Study

    Talkengo will be a platform for none native english speakers to have a chance to speak with native english speakers regularly (To be published in 2020).


    * Main Activities: User Testing, Cognitive walkthrough, Heuristic (Nielson) walkthrough, Competitive Analysis

    Company:Talkengo LTD

    Project Leader: Hassan Shabani

    Duration: 3 month

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    Cancer Research UK

    UX Evaluation Study

    Cancer Research UK is a well know organisation in UK for helping people batteling with cancer.


    * Main Activities: User Testing, 5 Sec test (on home page), Competitive Analysis

    Company: Cancer Research UK

    Project Leader: Stephanie Wilson

    Duration: 6 month

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    Iva Application

    User Research, Full Redessign, UX Evaluation

    Iva is a financial application offering variety of finance online services such as bill payment, transfer money and so on


    * Main Activities:
    * User Research: Analysing data of Interview, help desk, Focus group, logins, persona finally result in Requirement cards.
    * Redesigning: Making design system, Ui Kit then redesigning of each service.
    * UX Evaluation: USer testing in lab, Heuristic evaluation, A/b Testing, Competitive analysis.

    Company: Sadad Electronic payment

    Project Leader: Mohsen Beyranvand

    Number of users: 700k

    Duration: 1 year

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    Persuasive Technology for E-learning Systems

    User Research

    The main research aim of this research is to improve the effective use of persuasive technologies in E-learning systems via a user-centred approach.


    * Main Activities: Diary Study and Interviews result in a framework for the effective development of persuasive technologies in E-learning systems.

    Company: City, University of London

    Project Leader: Dr Stephanie Wilson

    Duration: 6 Month

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    Fanoos Application

    UX Consultancy

    Fanoos is a Personal Finance Management apllication helping people manage their money.


    * Main Activities: Information Architecture (e.g. Card sorting, tree testing) UX Writing, User Trust, Competitive analysis and User Testing.

    Company: Efarda

    Project Leader: Aida Khadivi

    Number of users: 150 K

    Duration: 1 Year

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    Alfa Robot

    Robot Interaction

    Alfa is an e-banking robot that helps users to do many of their tasks such as gift card, money transfer, bill payment.


    * Main Activities: field observation, Interview, Questionnaire, interaction logging and then full redesign of the UI and actions of the Alfa.

    Company: GSS International

    Project Leader: Mahsa Biglari

    Duration: On going

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    Tesco Privacy Center

    Accessibility Audit

    Tesco Privacy Center is a part of Tesco.com which is servin hundreds of people everyday.


    * Main Activities: Accessibility audit of mentioned section based on WCAG 2.0 Level A and AA

    Company: Tesco PLC

    Project Leader: Dr Simone Stumpf

    Duration: 6 Month

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    Asan Shahr

    Website Design

    Asan Shahr is a website heling people to find the right home they want for renting or buying .


    * Main Activities: User researching, making design system, UI kit, user flows, UI design of pages.

    Company: Asan Shahr Agancy

    Project Leader: Nader Naghavi

    Duration: 7 Month

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    Co-located and Remote Shared Platforms

    User Research Study

    This is an research aiming of increasing the quality of shared platforms for users in one location or remotly.


    * Main Activities:
    * Based on Distributed Cognition of Teamwork (DiCoT) and External Cognition (EC) frameworks.
    * Data collection via user testing involving observation, think aloud and interview

    Company: City University of London

    Project Leader: Dr Radu Jianu

    Duration: 6 Month

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    Interactive City Screen

    Creative Design

    Interactive City Screen is a project aims to tackle the feeling of loneliness in mega cities like londen by the help of creative technology.


    * Main Activities:
    * Divergent: Brainstorming, Imagery Trek, Constraint Removal, Desktop Walkthrough, Creative Trigger, Analogical Problem Solving, Bright Sparks
    * Convergence: Design Critique of the prototype, Peer Feedback

    Company: City University of London

    Project Leader: Sarah Jones

    Duration: 6 Month

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    Shast (60) Application

    User Research, Full Redessign, UX Evaluation

    60 is a financial application, serving users with different range of online services.


    * Main Activities:
    * User Research: Analysing data of Interview, help desk, Focus group, logins, persona finally result in Requirement cards.
    * Full Redesigning: Making design system, Ui Kit then redesigning of each service.
    * UX Evaluation: USer testing in lab, Heuristic evaluation, A/b Testing, Competitive analysis.

    Company: GSS International

    Project Leader: Mahsa Biglari

    Number of users: 200k

    Duration: On Going

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    Twimler

    UX Consultancy

    Twimler is a game design company with a vary high growth rate.


    * Main Activities: Information Architecture, User Testing.

    Company:Twimler LTD

    Project Leader: Majid Khosravi

    Duration: 1 Year

Contact me